Boosting Bookings for a Cleaning Company with Google Ads
- Consistent weekly bookings from ads
- Increased lead volumes by 308%
- Reduce cost of conversion by 72%
“Alchemical completely transformed our lead flow. We went from random calls to steady bookings every week and we actually know what’s working now!”
Earth Love CleaningOwner
The Challenge
Earth Love Cleaning had a great reputation and loyal customers — but growth had stalled. They wanted more consistent new leads and better ROI from their marketing budget. Previous ad efforts didn’t produce reliable results or clear tracking.
Our Approach
At Alchemical, we focused on data, intent, and precision.
Here’s how we transformed their campaigns:
-
Restructured Google Ads:
Built high-converting search campaigns targeting local cleaning intent keywords. -
Optimized Ad Copy & Extensions:
Focused on “eco-friendly cleaning” and “trusted local cleaners” to match user intent. -
Landing Page Refinement:
Streamlined design for faster load times and higher conversion rates.
Project Outcome
Easy Transition
Key Takeaway
Strategic keyword targeting, clean creative, and data-backed optimization can turn even a local service company into a lead-generation powerhouse.
Amazing Results
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“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
Alan AdamsCEO, Essential Company
