Client results
Earth Love Cleaning
Earth Love Cleaning spent less on Google Ads and got nearly twice as many leads. We restructured their Search and Performance Max campaigns to cut wasted clicks and focus budget on searches that convert.
Cost per lead
Lower cost to generate a conversion
Conversions
More lead volume from the same channel
Fewer clicks, more leads
Traffic and spend both went down while conversions nearly doubled. The traffic that remained was far more likely to become a lead.
Source: Google Ads. Previous period figures and conversion rate are calculated from the account scorecard (conversions divided by clicks).
What we did
The gains came from tightening where the budget went, not from spending more.
Cut wasted spend
Reviewed search terms and removed clicks from people who were never going to book a cleaning.
Focused on high-intent searches
Structured Search campaigns around the services and locations customers actually search for.
Optimized to leads
Tracked form fills and calls as conversions so Google Ads and Performance Max learned from real leads.
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