Client results
Touch Coffee Smart Bar
Touch Coffee Smart Bar spent more on Google Ads and got far more back. Conversions more than tripled while each lead cost less than half as much as before.
Cost per lead
Lower cost to generate a conversion
Conversions
More lead volume from the same channel
More spend, much lower cost per lead
Spend rose 62%, but conversions grew nearly four times as fast, so each lead cost about half as much as before.
Source: Google Ads. Previous period figures and conversion rate are calculated from the account scorecard (conversions divided by clicks). Currency is CAD.
What we did
We increased investment where the account was already converting and kept the cost of each lead falling.
Scaled what converted
Shifted budget toward the campaigns and searches that were already producing leads.
Kept Search and Performance Max aligned
Ran both campaign types against the same lead goals so they worked together, not against each other.
Optimized to leads
Tracked the actions that matter as conversions so Google Ads learned from real leads.
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