Client results
Unisson Groupe Windows & Doors
Unisson Groupe cut Google Ads spend by 17% and more than doubled conversions. Clicks dropped, but the clicks that remained were far more likely to become leads.
Cost per lead
Lower cost to generate a conversion
Conversions
More lead volume from the same channel
Fewer clicks, more leads
Traffic and spend both went down while conversions more than doubled. Cost per lead fell by well over half.
Source: Google Ads. Previous period figures and conversion rate are calculated from the account scorecard (conversions divided by clicks). Spend is shown to the nearest CA$10 because the scorecard rounds it. Currency is CAD.
What we did
The gains came from tightening where the budget went, not from spending more.
Cut wasted spend
Reviewed search terms and removed clicks from people who were never going to request a quote.
Focused on high-intent searches
Structured Search campaigns around the windows and doors services customers actually search for.
Optimized to leads
Tracked form fills and calls as conversions so Google Ads learned from real leads.
Want results like these?
We will look at your ad account and show you where your budget is working and where it is leaking.
