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FREE MARKETING AUDIT

Marketing Should
Make You More Money

Before you spend another dollar on marketing, find out what’s actually costing you leads, time and money. Our free audit digs into your SEO, paid search, website, and conversion path to uncover wasted spend, missed search demand, and the growth opportunities hiding in plain sight.

No Cost   |    No Obligation   |    Insights

GET MY FREE MARKETING AUDITEXPLORE SERVICES

FREE MARKETING AUDIT

Marketing Should
Make You More Money

Before you spend another dollar on marketing, find out what’s actually costing you leads, time and money. Our free audit digs into your SEO, paid search, website, and conversion path to uncover wasted spend, missed search demand, and the growth opportunities hiding in plain sight.

No Cost   |    No Obligation   |    Insights

GET MY FREE MARKETING AUDITEXPLORE SERVICES

Google Ads

Capture demand from high-intent searchers ready to take action.

SEO

 Build long-term AI visibility and attract qualified organic traffic.

Website Design

Turn clicks into leads with modern pages built for conversion.

How We Help

How we help
businesses grow

We build marketing systems that attract the right traffic, turn more of it into leads, and improve performance over time.

Ads ManagementAI SEOWeb Services

Attract Demand

Reach the right audience through search and targeted digital campaigns.

Capture Leads

Turn traffic into inquiries with conversion-focused pages and stronger user flow.

Improve Performance

Use data and ongoing optimization to improve lead quality and results.

Rank Higher

Boost your organic ranking and visibility on Google and AI platforms.

Connecting strategy
to revenue

We build marketing systems that generate qualified leads, strengthen your online presence, and turn website traffic into measurable business growth.

From Google Ads and SEO to high-converting landing pages, every campaign is built to attract the right audience and drive action.

GET A DEMO

CLIENT RESULTS

More leads. Lower cost.

Real client accounts. Real Google Ads data. Lower cost per lead across the board.

Earth Love Cleaning

Google Ads, Lead generation

Spent less on Google Ads and got nearly twice as many leads. We restructured Search and Performance Max to cut wasted clicks and focus budget on searches that convert.

Read the case study
-60.3%
Cost per lead
+96.8%
Conversions
Conversions
62 to 122
+96.8%
Cost per conversion
$84.12 to $33.42
-60.3%
Ad spend
$5,215 to $4,077
-21.8%
Clicks
1,378 to 755
-45.2%

Source: Google Ads, Search and Performance Max.

Unisson Groupe Windows & Doors

Google Ads, Lead generation

Cut spend by 17% and more than doubled conversions. Clicks dropped, but the clicks that remained were far more likely to become leads.

Read the case study
-61.5%
Cost per lead
+114.5%
Conversions
Conversions
23 to 49.3
+114.5%
Cost per conversion
CA$133.26 to CA$51.29
-61.5%
Ad spend
CA$3.07K to CA$2.53K
-17.4%
Clicks
1,208 to 927
-23.3%

Source: Google Ads, Search campaigns. Currency in CAD.

Touch Coffee Smart Bar

Google Ads, Lead generation

Spent more on Google Ads and got far more back. Conversions more than tripled while each lead cost less than half as much as before.

Read the case study
-52.9%
Cost per lead
+244.2%
Conversions
Conversions
26 to 89.5
+244.2%
Cost per conversion
CA$43.96 to CA$20.69
-52.9%
Ad spend
CA$1,143 to CA$1,851
+62.0%
Clicks
862 to 1,593
+84.8%

Source: Google Ads, Search and Performance Max. Currency in CAD.

Service Plans

Immediate visibility for people actively searching.

  • Google Ads Management
  • Landing Page Optimization
  • Call & Lead Tracking
  • Performance Reporting
GET A DEMO

Build long-term visibility, trust, and local search presence.

  • SEO
  • Web Design & Dev
  • Local Search Optimization
  • Performance Reporting
GET A DEMO

Combine immediate demand capture with long-term organic growth.

  • Google Ads + SEO
  • Web Design & Dev
  • Call & Lead Tracking
  • Performance Reporting
GET A DEMO

Newsroom

Alchemical Marketing graphic showing a business website connected to more inquiries, bookings, and business growth.

Building a Small Business Website That Actually Works

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Google Ads for small business illustration showing a search, sponsored ad, landing page, and new customer journey.

Google Ads for Small Business: How They Work, What They Cost, and When They’re Worth It

| Small Business | No Comments
Google Ads for Small Business: How They Work, What They Cost, and When They’re Worth It Google Ads can put a small business in front of someone at a valuable…
Small business SEO visibility across Google Search, local search, AI search, and a business website

Small Business SEO: How to Get Found in Google and AI Search

| Small Business | No Comments
Small businesses hear that they “need SEO” all the time. The harder question is what that actually means for the business. SEO can involve fixing technical problems, improving service pages,…
Frequently Asked Questions

Common questions about working with us

Google Ads

Most small to mid-size businesses see meaningful results starting at $1,500 to $3,000 per month in ad spend, plus management fees. The right budget depends on your industry's cost-per-click and how many leads you need per month to hit your growth target.

Ads can start driving clicks and leads within days of launch, but the first 2-3 weeks are typically spent gathering data and optimizing. Expect campaigns to hit their stride, lower cost-per-lead, better targeting, by week 4-6.

No. Ad accounts and creative belong to you, and management can move to a month-to-month basis after the initial setup period. That said, Google Ads generally rewards accounts that run consistently over several months as the algorithm gathers more data.

SEO

Most sites see early ranking movement in 60-90 days, with more substantial traffic and lead growth by month 4-6. Timelines vary based on your site's existing authority, how competitive your keywords are, and how much content and technical work is needed upfront.

A full SEO engagement typically covers technical audits and fixes, on-page optimization, keyword-targeted content, local listing management, and monthly reporting. The exact mix depends on where your site currently stands and what's holding back growth.

No legitimate SEO provider can guarantee specific rankings, Google's algorithm is outside anyone's direct control. What we commit to is a clear strategy, consistent execution, and transparent reporting on rankings, traffic, and leads so you can see real progress.

AEO (Answer Engine Optimization)

AEO is the practice of structuring your website's content so AI tools like ChatGPT, Perplexity, and Google's AI Overviews can find, understand, and cite your business when someone asks a related question. It focuses on direct answers, structured data, and clear expertise signals rather than just keyword rankings.

They overlap heavily but aren't identical. SEO focuses on ranking in traditional search results that a person clicks through. AEO focuses on getting your content pulled directly into an AI-generated answer, sometimes without a click at all. A strong SEO foundation makes AEO easier, but AEO requires additional work like schema markup and direct-answer formatting.

The most reliable way is to run the actual questions your customers would ask through tools like ChatGPT, Perplexity, and Google's AI Overviews, then check whether your business is mentioned or cited. A handful of AEO monitoring platforms now track this automatically across multiple AI engines.

Web Design

A standard business website typically takes 3-6 weeks from kickoff to launch, depending on the number of pages, whether custom copy and photography are needed, and how quickly feedback comes back during review rounds.

Most sites are built on WordPress since it gives you full ownership and flexibility long-term. Depending on the project, Squarespace or Webflow can also be a good fit, the right platform depends on your budget, technical comfort, and how much you plan to update the site yourself.

Yes. Every site is built with clean code, fast load times, mobile responsiveness, and proper heading structure and metadata in place from launch. This gives you a solid technical foundation so ongoing SEO work isn't starting from a deficit.