Most small to mid-size businesses see meaningful results starting at $1,500 to $3,000 per month in ad spend, plus management fees. The right budget depends on your industry's cost-per-click and how many leads you need per month to hit your growth target.

Budget is not the only lever. In our Earth Love Cleaning case study, cost per lead fell 60.3% while ad spend dropped from $5,215 to $4,077, because we cut wasted clicks instead of adding spend.

Ads can start driving clicks and leads within days of launch, but the first 2-3 weeks are typically spent gathering data and optimizing. Expect campaigns to hit their stride, with lower cost-per-lead and better targeting, by week 4-6.

Better targeting can change results fast. Unisson Groupe Windows & Doors more than doubled conversions while spending 17.4% less on ads.

Wasted spend usually comes from keywords that are too broad, searches that will never become customers, locations outside your service area, and landing pages that are not built around the action you want. We tighten keyword and location targeting, restructure Search and Performance Max campaigns, and send clicks to pages built to convert.

Then we measure what matters: leads and conversions, not clicks. For Earth Love Cleaning, clicks fell 45.2% while conversions rose 96.8%.

No. Ad accounts and creative belong to you, and management can move to a month-to-month basis after the initial setup period. You also keep your campaign history and performance data even if we part ways. That said, Google Ads generally rewards accounts that run consistently over several months as the algorithm gathers more data.

It depends on how fast you need leads. Google Ads puts you in front of people who are already searching, often within the first few weeks, and you pay per click. SEO builds organic visibility over time so you show up without paying for every visit, but it takes longer to establish.

Many businesses get the strongest results running both: ads for immediate, high-intent inquiries and SEO for compounding, lower cost-per-lead visibility over the long run. That is the idea behind our Alchemy Engine plan.

Most sites see early ranking movement in 60-90 days, with more substantial traffic and lead growth by month 4-6. Timelines vary based on your site's existing authority, how competitive your keywords are, and how much content and technical work is needed upfront.

A full SEO engagement typically covers technical audits and fixes, on-page optimization, keyword-targeted content, local listing management, and monthly reporting. The exact mix depends on where your site currently stands and what is holding back growth.

You can see the full breakdown, including on-page SEO, AI SEO, local SEO, keyword research, and ongoing optimization, on our AI SEO services page.

AEO is the practice of structuring your website's content so AI tools like ChatGPT, Perplexity, and Google's AI Overviews can find, understand, and cite your business when someone asks a related question. It focuses on direct answers, structured data, and clear expertise signals rather than just keyword rankings.

A standard business website typically takes 3-6 weeks from kickoff to launch, depending on the number of pages, whether custom copy and photography are needed, and how quickly feedback comes back during review rounds.

Before you spend another dollar, the audit digs into your SEO, paid search, website, and conversion path to uncover wasted spend, missed search demand, and growth opportunities. It is no cost and no obligation.

Book your free marketing audit to get started. Home care agencies can request the Home Care Growth Audit.

Our results are published with real Google Ads data. Earth Love Cleaning cut cost per lead by 60.3% and nearly doubled conversions. Unisson Groupe Windows & Doors cut cost per lead by 61.5% and grew conversions 114.5%. Touch Coffee Smart Bar cut cost per lead by 52.9% and grew conversions 244.2%.

Results vary by industry, market, and budget, but every case study shows the before and after numbers.